Canon · AEO Studio

When buyers ask ChatGPT, be the answer.

We get your brand cited in ChatGPT, Gemini, Claude and Perplexity — by the sources those models already trust. You show up on the shortlist your buyers actually see.

Where your brand needs to show up

Platform names used for reference. Canon is independent and not affiliated with OpenAI, Google, Anthropic, Perplexity, xAI or Microsoft.

The moment

Google asks you to scroll. The models pick one answer.

The models already picked the shortlist. Your buyers see three brands in the answer — and ask about those three. If you’re not on that shortlist, your pipeline is already being decided by a retrieval algorithm you’ve never optimised for.

Only ~12% of AI citations overlap with Google’s top ten. The models read a different map. If your playbook is still SEO, you’re optimising for the wrong surface.

What we do

Two things. Done with depth.

01

Visibility Audit

A map of every prompt that matters in your category — and exactly where you rank on each. Delivered in 10 days.

  • Citation share across six engines.
  • Benchmark against three competitors you pick.
  • Live dashboard + bound report you keep.
02

Channel Optimisation

We build your brand into the sources the models already cite. You appear in the answer, not just in the rankings.

  • Category profiles (G2, Capterra, Product Hunt) rebuilt for retrieval.
  • Real contributions on Reddit, YouTube and industry forums — always disclosed.
  • Monthly report: every citation lift, tracked to the placement that moved it.
How we work

Audit. Map. Place. Measure.

A rhythm, not a deck. Every 30 days you see what moved, what didn’t, and what’s next.

01 Audit

Find where the models cite your competitors — and not you.

02 Map

Build the citation graph for your category.

03 Place

Get you into the sources the models already read.

04 Measure

Track what moved. Adjust. Repeat.

Your first quarter

What the first 90 days look like.

Illustrative. Real engagements adjust to your category and starting position.

  1. Week 1–2

    Deep audit delivered.

    Prompt pack built for your category. Benchmark vs three competitors. Every gap, in black and white.

  2. Week 3–6

    First wave of placements live.

    G2 and Capterra tuned. Comparison pages published. Authentic forum contributions where you genuinely help.

  3. Week 7–10

    First citations appear.

    You start seeing your name in ChatGPT and Perplexity answers where you weren’t before. Measurement framework goes live.

  4. Week 11–13

    Quarterly review.

    A single-page report. What moved, what didn’t, and the two to three plays that deserve your attention next quarter.

Who we work with

A shortlist, not a mass market.

For
  • B2B SaaS at $1M–$20M ARR
  • Local businesses building a premium brand
  • Premium services — law, medicine, finance, consulting
  • DTC brands with brand-led growth
  • Category leaders fighting challengers in AI search
Not for
  • Pre-revenue startups looking for a silver bullet
  • Teams shopping for SEO 2.0 at SEO prices
  • Anyone who wants ghostwritten spam or “spicy autocomplete”
  • Brands unwilling to be honest with their customers
Questions people actually ask

Before you book the call.

The house view
Dashboards tell you what’s happening. We do the work that changes it. The first audit is on me — if it doesn’t earn the next call, I haven’t done my job.
Vishal Darak
Founder · Canon Studio
Follow on LinkedIn
  • Building at Louisa AI
  • IE Business School
  • Writing on AI & GTM
One call

Thirty minutes. A live audit on screen.

You leave with the gaps, the sources and the first three moves — whether you work with us or not.